If your website isn’t ranked within the first page of a search engine listing like Google, you are losing out on the majority of potential new business to your competitors. Our Search Engine Optimization expertise will help get your website moving up to where your potential customers can find it.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a marketing discipline focused on increasing your website’s ranking in search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, such as the structure of your website’s coding, the words on your page, and the way other websites link to yours.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
You may have the greatest products or services ever, and you can have the most beautifully designed, cutting edge website in the world, but it won’t do your business a bit of good if your target customers can’t find it. Search engines are unique in that they provide targeted traffic—people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
The words that users type into the search box – called Search Queries – carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Can’t the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, SEO starts with web design and continues with a holistic, ongoing strategy.
A website has to be more than good looking; it has to be built in a way that allows both visitors as well as search engine robots to understand quickly and easily what that website is all about. If content is not properly coded or well organized for search engines, your site will never achieve its best ranking. In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who take advantage of SEO services have a decided advantage when it comes to visitors and customers.