Strategy Questionnaire Part 1 of 5: Business BasicsBusiness NameContact NamePhoneEmail Current Website What does your business do?What is the overall business objective, and how does your business currently meet this objective??Part 2 of 5: Doing Business NowWhat are the main products and services you currently offer?Do your products and services change frequently?YesNoHow often?What marketing channels are you currently using to attract customers?Who would you consider your main competitors in your marketplace?What does your business do to differentiate itself from its competition?Does the majority of you business come from new or repeat business?New customersRepeat customersWould you like that to change?YesNoWhat are you currently doing to encourage repeat customers?Through what channels are customers currently able to purchase or pay for your products or services?What methods of payment do you currently accept?What is your average transaction amount and frequency?Part 3 of 5: Your CustomersIn as much detail as possible, describe your ideal customer.In your opinion, are you currently attracting that type of customer?YesNoGeographically, do you mostly serve local customers or remote customers?Part 4 of 5: Your WebsiteExplain the reasons you are looking for a new website.Describe the main benefit you want your website to provide for your business.In a perfect world, what action would you like each visitor to take when visiting your website.Rank the following five priorities.1. Creating awareness of your company and its product or services.ChooseVery ImportantSomewhat ImportantNot Important2. Providing customers with product/service information or support.ChooseVery ImportantSomewhat ImportantNot Important3. Online sales of products or services.ChooseVery ImportantSomewhat ImportantNot Important4. Collecting visitor contact information for potential sales leads.ChooseVery ImportantSomewhat ImportantNot Important5. Having large numbers of people visit my site.ChooseVery ImportantSomewhat ImportantNot ImportantPart 5 of 5: Nuts & BoltsWhat is your initial budget for this website project?What will your ongoing annual budget for your website be?Who will be doing the majority of the ongoing udates to your website?Where will the content (text, photos, videos, etc.) for the website come from?