Okay, so you have a website. Is it helping your business? Is it helping your visitors? Do you even have visitors? Maybe you should find out.
Gone are the dark ages when a business website was doing its job by simply existing. These days, owning a website is just the start of a successful online strategy. As your primary marketing tool, your website should have beneficial goals for both your business and your visitors, and you need to know that your site is accomplishing those goals effectively. That’s where Website Analytics come in. Knowledge is power… or as my father-in-law once said to me after overhearing someone mention that phrase, “Knowledge isn’t power, but what you do with that knowledge is.” He’s smart.
What is Premium Website Analytics Reporting?
To put it plainly, website analytics provide quantifiable data information about your website and its visitors. For example, Premium Analytics solutions can give you data on:
- Audience metrics:
- How many visits your site’s had over a defined time period
- How many of them are new visitors vs returning visitors
- Geographic data such as what country or region they are visiting from
- What technology or devices they’re using to view your site
- Audience behavior:
- What page path visitors took
- Which elements of your site are the most popular
- How long visitors spend on your site
- Marketing data:
- What channels visitors used to reach your website
- Which websites your visitors came from, and where they left to
- What percentage of visitors undertook a specific action
- The keywords people used in order to find your site
So Why Does my Business Need Premium Website Analytics Reporting?
Analytics are extremely important for a number of different reasons. Mainly, once you understand your visitors’ behavior you can optimize your website and/or marketing efforts to improve results. In short, analytics help to ensure you are receiving a good return on investment (ROI) on your costs and the amount of time you invest.
Seriously, if you’re going to spend money on website for your business, wouldn’t it be valuable to know if that investment and effort is paying off? With Analytics you can produce reports showing all kinds of useful data. For example, what percentage of visitors coming from Facebook are making purchases, or how many out of state visitors are signing up for your email newsletter. It can be also used to troubleshoot problems with your website. Using the email newsletter signup example, if your website analytics report is telling you that a high percentage of mobile device users are abandoning the site when they reach the sign up form, you now have an indicator that something specific to mobile compatibility is wrong and can take the appropriate steps to test and remedy it. Without the Analytics Report, you’d go on blissfully unaware that many potential customers were having a negative experience and probably going elsewhere.
Let’s be clear, we’re not just talking about setting up Google Analytics for your website and sending you on your way with the password and a pat on the head. Our Certified Google Analytics experts will configure your website and analytics account to track the specific goals YOU lay out for your website’s visitors. Then, each month, you’ll be provided with reports detailing and interpreting this information, as well as any recommendations for improvements, getting right to the heart of the data you need to know. These reports can be continually adjusted to measure different goals as time goes by.
Each business has different needs, and the possibilities for tracking different metrics are nearly endless. You tell us what data metrics are important to your business and we’ll set it up. Then armed with that data you can make informed decisions about your marketing efforts or website functionality and SEO configuration to ensure you are getting a positive ROI and maximizing your results.
