In a nutshell? Tangled Web Media partners with motivated businesses to strategically design websites and implement holistic online marketing plans that provide a favorable return on investment.
What has your website done for you lately?
Like it or not, in this day and age a website is likely to be your company’s primary marketing tool. When deciding who they want to do business with, the majority of all consumers begin their buying research online. Your site will probably be a person’s first interaction with your business, and your only opportunity to convert them into a loyal customer. What is your site doing to ensure they choose your business over your competitors?
It’s actually quite simple; if your website doesn’t quickly demonstrate in a professional and credible way to potential customers that you can help them achieve the goal they need to fulfill, they will likely move on. Unfortunately, many business owners don’t realize that giving information and demonstrating the ability to meet a customer’s needs are NOT the same thing. Just providing a list and description of your products or services, or saying your customer service is the best, isn’t going to cut it these days. Every business does that.
So instead of coding-up a glorified phone book ad and then casting you adrift on the vast ocean of the internet with nothing more than the hope that the right people will eventually find it, Tangled Web Media takes the approach that building your website is just one important element to achieving online success. Our process digs into the details of what a successful website will not only do to address the goals of your business, but more importantly, how to convert traffic into customers by meeting their needs with a useful, usable online experience.
Has your current Web Services Provider talked to you about your business’s marketing plan? Found out who your target customer demographics are? Investigated what your competition is doing? Have they asked you what specific goals you want your website to accomplish for both you and your visitors? Have they advised you on how to leverage other online marketing channels to increase traffic to your site, or discussed with you how to incentivize your site’s visitors to become customers? If the answer to any of these questions is “No”, you need to contact us ASAP. We’ll combine your vision and our expertise to strategically develop and implement a plan that will not just get your website off the ground, but ensures your continued online success.
A great website is just the beginning…
The guy or gal you have helping you with your website may be the best coder or most talented designer in the world, but if your website isn’t making life easier for both your business and your customers, you’re just wasting your time and money. The internet is full of beautiful “zombie” sites, wasting away because they neither achieve business objectives, nor a target visitor’s actual needs.
Like any well-built machine, a website requires continuous maintenance to ensure it’s doing its job properly. Tangled Web Media can help supercharge your website and keep it generating business by leveraging Search Engine Optimization, Analytics Reporting, Social Media Marketing, E-Commerce Development and Digital Advertising. We don’t throw everything at the wall to see what sticks; we’ll help you determine the right marketing tools to accomplish your online goals.